By George Phenix
If I were 20 years younger, I would launch an electronic newspaper under the noses of the downtown daily (the Austin American Statesman). And I would whip their butts.
In Texas, it ain't bragging if it's true. And I've already whipped the daily once before with a weekly newspaper (The Westlake Picayune).
This time, it might be even easier. Only this time, it wouldn't be a newspaper -- it would be a blog.
Think about it. Schools generate most of the news for community newspapers.
What the hell, every parent loves seeing a picture of their kid in the newspaper. And with cell phones that take pictures, every soccer mom could post pictures of their kid on the community newspaper site. Text to follow.
Ditto PTA meetings. School board meetings.
No need for reporters as such. Have the local participants post their stories themselves. Controversial? No problem with "Pro" and "Con" columns.
And for the schools themselves, what a blessing this would be. Post the calendar, homework assignments, parent conferences, field trips. Tax rates, too.
Ask any old sports reporter and they'll tell you the toughest assignment they ever had was covering high school football. No press box. Poor lighting. Cold. Wet. No problem. All sports parents are fanatics. They'll write the game stories and not whine about the conditions. Eleven starters? Eleven parents writing about their family's personal hero. No problem because space is not a problem in the electronic world.
The community newspaper blog could be set up with more departments than the traditional daily ever thought of. Stamp collectors could have their own section. Genealogists, gerontologists, geologists (enough with the g-words,George)...special sections for special interests. ALL special interests.
And the news would be posted 24/7. A daily newspaper all day long!
Libel? Well hell yes, libel is a problem. But don't you have a cousin who is a lawyer?
Editors? Admittedly, I haven't solved this one yet. Even Rupert Murdoch has admonished editors to abandon their "God-like" relationship with their readers (amen), but some sort of filtration system is helpful.
Advertising? Potentially, this is a bigger problem than libel. Local merchants are slower to come on board with ads in the new media. Banners,streamers, pop-ups...they will be slow to convince. But they will.
Well. That's the outline. Go flesh it out yourself.
The problem with many bloggers is that they don't think big enough. Too many see themselves as Avenging Angels, independent Samurai, Lone Rangers.
Screw that. Think big. If you really want to rattle the Main Stream Media,start your own community newspaper/blog. Just imagine if you create an entity which not only delivers the news but also gives the reader a seat at the table. Exciting.
A word of caution. In public opinion polls, journalists now rank below trial lawyers. Bloggers must avoid God-like attitudes or they will suffer the same fate. Ultimately.
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